The Similac SimplePac Story

In 1959, the Similac brand introduced its first powder formula, and U.S. baby formulas have been packaged in cans ever since. Until now. The mom-friendly Similac SimplePac represents our most significant redesign of infant formula powder containers, both in form and function.

Call In the Experts

Moms told us they were tired of fighting with the formula can. So we talked with more than 1,600 moms to understand how to improve the package and simplify formula preparation. The result is Similac SimplePac, a baby formula container truly designed with moms, for moms.

Feeding Time Simplified

With the new one-hand grip and scoop in the hinged lid, the Similac SimplePac is convenient and easy to use for mess-free bottle preparation. Check out Ty Pennington’s tour of the Similac SimplePac.

Ty Knows Redesign

Ty Pennington is an expert at making life easier through great design. That’s why we asked him to help us spread the word of the Similac redesign. Ty also is helping celebrate the new package by partnering with us on Ty’s Nursery Guide, and calling families to enter the Similac Custom Nursery Design Contest. Plus, check back soon to see pictures of Ty at the Next Generation Nursery event in New York City.